This was lived before it was built.
CleanerFlow Agenda did not start in an office. It started in a real family that lived this work, day after day.
Built by two people who know this work
Maria Luiza and Luciano Rezende are husband and wife, and they are both co-founders of CleanerFlow Agenda. One lived the cleaning, the other learned how to give it a voice. Together, they built the tool they wish had existed.
Maria Luiza Rezende
Co-founderMaria Luiza knows the profession from the inside: more than 20 years cleaning homes. She went from employee to team leader, built her own cleaning company, became an Airbnb-turnover specialist, and today works as an independent professional. She is known for competence, honesty, speed, and meticulous care — a true warrior spirit, always full of clients.
Luciano Rezende
Co-founderLuciano cleaned for more than 10 years in Geneva, Switzerland, before he specialized in marketing, entrepreneurship, and building an audience — he taught French online to thousands of people. He saw, up close, how much his wife gave to this work and how little the work gave back. So he decided to act.
From Minas Gerais to the world, together
Maria Luiza and Luciano are Brazilians from Minas Gerais, married since 2006, and the parents of Laura and Lucas.
Their path took the whole family across the world — they lived in Geneva, Switzerland, then Portugal, and today they call San Diego, California, home.
This is a family that lived the work, raised two children alongside it, and built CleanerFlow Agenda from real life — not from a whiteboard.
House cleaning deserves respect and a real path
House cleaning is essential, skilled work. It deserves respect, structure, recognition, and a real way to grow. What drives this family is dignity, truth, and real impact — never opportunism. CleanerFlow Agenda is the free tool that puts a cleaner's whole work in one calm place. It is the first step of that mission.
Family and faith are at the heart of why we build this.
For this family, faith and the people they love come first — and that is exactly why they care so much about the people who do this work. CleanerFlow Agenda is their way of putting that care into something useful, honest, and free. Built from a real life, for yours.
